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Extraordinary Humans: A creative approach to art in early years

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October 2021: Behind The Logo.

October 7, 2021
EXTRAORDINARY HUMANS A creative approach to art in early years. Nicola Hay, Author & Educator
inspiration

The sketch we drew was inspired by & based on an artwork of a child’s drawing .

As we connect with the child’s artwork, it resembles the form of a book, complete with a smiling face and a handreaching next to the eye.

We crafted the illustration based on the lovely traits that Nicola highlighted in her branding questionnaire which wererepresentative of the brand. The brand’s personality embodies the image, which is fun, kind, and thoughtful. Also, itloves books and art! We also made a conscious effort to keep things simple, but also luxurious, and extravagant.

The elements which can be identified within the logo are: pages of a book, a child’s face, and a hand covering oneeye. This gesture is represents the childhood games we know and love – “Hide and Seek” and “peekaboo”.

inspiration
extraordinary-humans-book
extraordinary-humans-book
EXTRAORDINARY HUMANS Busines Cards
EXTRAORDINARY HUMANS Busines Cards